REDEFINING OPERATIONAL EXCELLENCE IN EFFLUENT TREATMENT PROCESS WITH ZERO LIQUID DISCHARGE: MSME ENTREPRENEUR’S DECISION-MAKING STRATEGY ON DIGITAL TRANSFORMATION AND THEIR EMOTIONAL INTELLIGENCE. JRA. 2023;5(2):4581-4592. Accessed April 12, 2025. https://journlra.org/index.php/jra/article/view/607