EXPLORING THE IMPACT OF CULTURAL FACTORS AND  UNDERSTANDING THE CHALLENGES AND OPPORTUNITIES IN MARKETING REGIONAL PRODUCTS: A CASE STUDY ON ASSAM’S SILK INDUSTRY. Journal of Research Administration, [S. l.], v. 5, n. 1, p. 14467–14482, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/1932.. Acesso em: 13 apr. 2025.