INFLUENCE OF CELEBRITY ENDORSEMENT ON CHILDREN’S PREFERENCES: A CASE STUDY ON CONFECTIONARY PRODUCTS IN THANJAVUR DISTRICT. Journal of Research Administration, [S. l.], v. 5, n. 1, p. 291–299, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/414.. Acesso em: 13 apr. 2025.