ANALYZING THE INFLUENCE OF PRICE VALUE AS A MODERATOR IN THE RELATIONSHIP BETWEEN HEDONIC MOTIVATION AND PURCHASE INTENTIONS FOR ONLINE BEAUTY PRODUCTS. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 8852–8876, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/1000.. Acesso em: 15 apr. 2025.