"INVESTIGATING CONSUMER PURCHASE INTENTIONS AND SOCIAL MEDIA ADVERTISING ATTRIBUTES AMONG GENERATION - Z: AN EMPIRICAL STUDY IN THE REGION OF JAMMU AND KASHMIR"Top of Form. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 8965–8979, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/1008.. Acesso em: 15 apr. 2025.