THE EFFICACY OF INBOUND MARKETING STRATEGIES ON CUSTOMER’S PURCHASE DECISIONS: AN ANALYTICAL STUDY IN RETAIL SEGMENTS OF KOZHIKODE DISTRICT OF KERALA. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 9107–9115, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/1019.. Acesso em: 22 dec. 2024.