ASSESSING THE INNOVATION OF AGILE MARKETING INDEXAS A MEASURE OF MARKETING EFFICIENCY. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 13458–13466, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/1683.. Acesso em: 22 dec. 2024.