THE CONCEPTUAL FRAMEWORK: CUSTOMERS PERCEIVED VALUE, SATISFACTORY AND LOYALTY ON THE ROLE OF CHINESE SMARTPHONE BRAND IMAGE IN THE PEOPLE’S REPUBLIC OF CHINA. Journal of Research Administration, [S. l.], v. 5, n. 2, 2024. Disponível em: https://journlra.org/index.php/jra/article/view/1827.. Acesso em: 13 apr. 2025.