EFFECT OF THE SERVICE MARKETING MIX (7PS) ON CUSTOMERS PERCEPTIONS TOWARDS SELECTED PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN CHENNAI CITY. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 727–740, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/237.. Acesso em: 16 apr. 2025.