GAUGING CONSUMER BUYING BEHAVIOR USING MARKETING ANALYTICS TO EXAMINE PROFITABILITY THROUGH CONSUMER BEHAVIORAL PATTERN. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 3201–3214, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/493.. Acesso em: 16 apr. 2025.