MARKETING INNOVATION IN E-COMMERCE: A STUDY OF ITS EFFECTS ON CUSTOMER RETENTION AND CONVERSION RATES. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 3274–3295, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/499.. Acesso em: 9 apr. 2025.