INVESTIGATING THE IMPACT OF GENDER ON CONSUMER BUYING BEHAVIOR IN ORGANIZED RETAIL STORES: A STUDY OF TIRUCHIRAPPALLI DISTRICT. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 4170–4181, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/570.. Acesso em: 10 sep. 2026.