THE IMPACT OF DIGITAL MARKETING ON COMPETITIVE ADVANTAGE AND ITS CONSEQUENCES FOR MARKETING PERFORMANCE IN BAG-BASED SOCIAL MEDIA ENTERPRISES. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 6065–6074, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/762.. Acesso em: 26 oct. 2026.