IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PURCHASE INTENTION IN FMCG PRODUCTS. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 7144–7152, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/852.. Acesso em: 16 apr. 2025.