THE IMPACT OF AI ON CONSUMER BEHAVIOUR: AN EXPLORATORY STUDY OF CONSUMER ATTITUDES TOWARDS AI-POWERED MARKETING. Journal of Research Administration, [S. l.], v. 5, n. 2, p. 7927–7945, 2023. Disponível em: https://journlra.org/index.php/jra/article/view/923.. Acesso em: 18 apr. 2025.