ANALYSIS THE INFLUENCE OF PRODUCT ATTRIBUTES ON PURCHASE DECISION IN CHOOSING A SMARTPHONE  APPLE IPHONE XR OR SAMSUNG GALAXY S10. Journal of Research Administration, [S. l.], v. 6, n. 1, 2024. Disponível em: https://journlra.org/index.php/jra/article/view/1638.. Acesso em: 16 apr. 2025.