THE ROLE OF CUSTOMER EXPERIENCE IN SHAPING SME PERFORMANCE: A MULTIDIMENSIONAL ANALYSIS OF SATISFACTION, LOYALTY, AND WORD-OF-MOUTH BEHAVIOR. Journal of Research Administration, [S. l.], v. 7, n. 2, p. 254–261, 2025. Disponível em: https://journlra.org/index.php/jra/article/view/1191.. Acesso em: 19 apr. 2026.