“EXPLORING THE IMPACT OF CULTURAL FACTORS AND  UNDERSTANDING THE CHALLENGES AND OPPORTUNITIES IN MARKETING REGIONAL PRODUCTS: A CASE STUDY ON ASSAM’S SILK INDUSTRY” (2023) Journal of Research Administration, 5(1), pp. 14467–14482. Available at: https://journlra.org/index.php/jra/article/view/1932 (Accessed: 12 April 2025).