“THE ROLE OF CUSTOMER EXPERIENCE IN SHAPING SME PERFORMANCE: A MULTIDIMENSIONAL ANALYSIS OF SATISFACTION, LOYALTY, AND WORD-OF-MOUTH BEHAVIOR” (2025) Journal of Research Administration, 7(2), pp. 254–261. Available at: https://journlra.org/index.php/jra/article/view/1191 (Accessed: 19 April 2026).