“ANALYZING THE INFLUENCE OF PRICE VALUE AS A MODERATOR IN THE RELATIONSHIP BETWEEN HEDONIC MOTIVATION AND PURCHASE INTENTIONS FOR ONLINE BEAUTY PRODUCTS”, JRA, vol. 5, no. 2, pp. 8852–8876, Dec. 2023, Accessed: Dec. 22, 2024. [Online]. Available: https://journlra.org/index.php/jra/article/view/1000