“‘INVESTIGATING CONSUMER PURCHASE INTENTIONS AND SOCIAL MEDIA ADVERTISING ATTRIBUTES AMONG GENERATION - Z: AN EMPIRICAL STUDY IN THE REGION OF JAMMU AND KASHMIR’Top of Form”, JRA, vol. 5, no. 2, pp. 8965–8979, Dec. 2023, Accessed: Dec. 22, 2024. [Online]. Available: https://journlra.org/index.php/jra/article/view/1008