[1]
“FACTORS INFLUENCING THE ACCEPTANCE OF OTT PLATFORM AND ITS EFFECT ON INTENTION TO USE AMONG CONSUMERS IN HYDERABAD”, JRA, vol. 5, no. 2, pp. 413–426, Nov. 2023, Accessed: Apr. 14, 2025. [Online]. Available: https://journlra.org/index.php/jra/article/view/178