“REDEFINING OPERATIONAL EXCELLENCE IN EFFLUENT TREATMENT PROCESS WITH ZERO LIQUID DISCHARGE: MSME ENTREPRENEUR’S DECISION-MAKING STRATEGY ON DIGITAL TRANSFORMATION AND THEIR EMOTIONAL INTELLIGENCE”, JRA, vol. 5, no. 2, pp. 4581–4592, Nov. 2023, Accessed: Apr. 11, 2025. [Online]. Available: https://journlra.org/index.php/jra/article/view/607