“‘INVESTIGATING CONSUMER PURCHASE INTENTIONS AND SOCIAL MEDIA ADVERTISING ATTRIBUTES AMONG GENERATION - Z: AN EMPIRICAL STUDY IN THE REGION OF JAMMU AND KASHMIR’Top of Form”. Journal of Research Administration, vol. 5, no. 2, Dec. 2023, pp. 8965-79, https://journlra.org/index.php/jra/article/view/1008.