"INVESTIGATING CONSUMER PURCHASE INTENTIONS AND SOCIAL MEDIA ADVERTISING ATTRIBUTES AMONG GENERATION - Z: AN EMPIRICAL STUDY IN THE REGION OF JAMMU AND KASHMIR"Top of Form. JRA [Internet]. 2023 Dec. 14 [cited 2024 Dec. 22];5(2):8965-79. Available from: https://journlra.org/index.php/jra/article/view/1008