LUDO KING THROUGH THE LENS OF USER INTERFACE (UI) AND TECHNOLOGY ACCEPTANCE MODEL (TAM)

Abstract

Ludo King, a popular game app that saw a steady rise in its number of downloads during the pandemic period consists of effective features to keep their players engaged. Studies in mobile game apps are effectively understood from the perspective of human-computer interaction and its ability to be easily accepted. There are a limited number of studies conducted to explore interactive mobile games and their effective UI and TAM. The significance of an effective user interface and technology acceptance model enables us to understand the effective utility and ease of engagement of a mobile game app experienced by the user. With that in mind, User-friendly game apps are easy to use and give a user pleasant experience with an easy user interface laden with attractive visual graphics, which is one of the key determinants of success for mobile apps in terms of increase in number of downloads and retaining users for a long time. In this paper, we analyze Ludo King, through an extensive review and discussion of the User Interface and Technology Acceptance utilized in the game.

Keywords: TAM, Gaming, User-Centered Design, Ludo King, Graphic User Interface, Usability.