PERCEPTION OF NON- MANAGERIAL EMPLOYEES OF INDIAN REAL ESTATE INDUSTRY IN SUSTAINABLE DEVELOPMENT GOALS: AN EMPIRICAL STUDY

Abstract

Background: Globally, researches are focusing on sustainable development transformation to resolve environmental, social and economic issues in a simultaneous in different sectors. In regarding to this, SDG- Sustainable Development Goals are considered as main global approach so far to progress global sustainable development. The Real Estate Sector is playing a significant role in the overall India’s core infrastructure growth and development. This sector’s growth is associated with enhancements in information technology, entertainment services, hospitality, economic services and retail services. The main factor responsible for the execution of SDG in real estate sector is through increasing the awareness of the public and its employees.

Objective: The study assesses the perception of non-managerial employees in the Indian real estate industry toward achieving Sustainable Development Goals (SDGs) and identifies ways in which non-managerial employees can contribute to SDGs in the Indian real estate sector. Further, the study identifies the role of sustainable management in the real estate industry concerning sustainable development goals like no poverty, zero hunger, quality education, and gender equality.

Methodology: This study focuses on Quantitative study performed through primary data collection, analyses through SPSS 23.0 package tool.  121 non-managerial employees of Indian real estate industries are participated in the study.  The data is collected and further identifies the perception of non-managerial employees based on Sustainable Management.

Findings and Conclusion: From the data analysis, it is revealed that SDG goals like quality education, gender equality, no poverty and zero hunger can significantly impacts the Real estate sector. Also, sustainable management in the Real estate industry needs to be enhanced. Finally, the study concludes that sustainable development is responsible for the enhancement of Real Estate sector through the implementation of SDG goals such as quality education, gender equality, no poverty and zero hunger appropriately.

Keywords: Sustainable Development Goals, Real Estate, No poverty, Zero hunger, Quality education, Gender equality