ANALYTICAL STUDY ON HR DIGITALISATION FOR ATTAINMENT OF ORGANISATIONAL PRODUCTIVITY WITH REFERENCE TO AUTO COMPONENTS INDUSTRY IN INDIA

Abstract

HR digitization is transforming the Indian automotive industry, where organisations are trying to improve their performances and adapt to new workplace paradigms. The study focuses on challenging interactions occurring in HR digitization, organisational efficiency, workforce engagement, and resistance to change within this domain. Secondary data revealed that the HR sector is confidently heading towards HR digitization, in which a large group of HR managers and staff participated. These objectives will include restructuring HR departments (41%), enhancing efficiency (58%), improving quality (45%), and lowering costs by 39%. The perception survey indicated that there is overwhelming support for such training and that it enhances organisational productivity. In addition, 59.5% of respondents identified resistance to change as a major impediment; strategic advice highlighted the importance of having a clear digitization agenda and effective communication to circumvent this barrier. The hypothesis testing provided strong evidence that HR digitalization contributed to employee engagement and organisational productivity while reducing the challenges associated with change management by lowering resistance to change (p<0.05 and p<0.05, respectively). The regression analysis also proved that perceptions of HR managers, attitudes towards them from employees, and changes inside the HR department affected productivity levels and the resistance of employees to the change within the company significantly.In conclusion, this research confirms that HR digitization yields significant advantages for enhanced productivity, flexibility, and teamwork in India’s car industry. The outcome points out that digitalized projects can be applied to overcome barriers as well as use the opportunities for organisational effectiveness at an epoch of fast-evolving digital periods.

Keywords: HR digitization, Organizational efficiency, Workforce engagement, Resistance to change, Employee productivity, Change management