A STUDY OF INVESTOR FULLFILLMENT IN KERALAS MUTUAL FUNDS WITH SPECIAL REFERENCE TO CALICUT DISTRICT

Abstract

This study uses discriminant function analysis to analyze investor responses to a perception survey in order to suggest a roadmap for investor-centric mutual fund investment strategies. The goal of the current study is to find the solutions. Despite the general public's understanding of mutual funds, there are a number of variables that might affect investing in mutual funds, including investor happiness and risk perception. Numerous obstacles face the sector, including poor penetration rates, a lack of unique products, a lack of investor awareness and the inability to effectively communicate value to clients, retail investors' lack of interest in mutual funds, and the industry's ongoing evolution. The study's analysis indicates that if the structure is to reach full potential.