UNDERSTANDING THE INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYEE SATISFACTION AND RETENTION: A CROSS -CULTURAL ANALYSIS OF EMPLOYEE PERSPECTIVE IN GLOBAL COMPANIES

Abstract

Organizational culture is a big part of what makes a company's work setting and how employees feel about their jobs. This study looks at how organizational culture affects employee attitudes, motivation, and commitment to the company. It also looks at how it affects employee satisfaction and retention. The study is a survey-based study. We look at how different parts of an organization's culture, like values, communication, leadership style, recognition, work-life balance, and growth chances, affect employee satisfaction and retention. The results suggest that a positive and supportive company culture makes a big difference in how happy employees are with their jobs. Employees are more happy and satisfied with their jobs when the company's culture encourages a feeling of belonging, employee engagement, and alignment with the company's values. Also, employee satisfaction is increased by a culture that recognizes and appreciates employees' efforts, gives them chances to grow professionally, and welcomes collaboration and new ideas. The study also shows that a positive organizational mind-set is very important for keeping employees. Organizations that put the health and growth of their employees first tend to have a better retention rate. On the other hand, a negative or toxic culture with poor communication, lack of recognition, and few opportunities for growth could lead to more people leaving and the loss of important talent. The research shows how important leadership is for making and keeping a good culture in a company. Leaders who are caring and supportive and who work to make the workplace a place where everyone can work together and feel welcome make employees happier and more likely to stay with the company. In the end, the study shows that company culture has a big effect on employee satisfaction and retention.