A STUDY ON INVESTMENT BEHAVIOUR OF WORKING PROFESSIONALS WITH REFERENCE TO BENGALURU CITY

Abstract

In a time when investment opportunities and financial landscapes are constantly changing, it is critical for both individuals and financial experts to comprehend the complex patterns of investor behaviour. This study explores the interesting field of investor behaviour, with a particular emphasis on the vibrant group of working professionals. The study seeks to provide an understanding of the investment behaviour of working professional with reference to Bengaluru city by analyzing the particular behavioural patterns, demographic attributes like age, gender, marital status, and level of education that influence the investment decisions of working professionals. The study's findings might help banks, other financial institution, decision-makers, and financial planners customize their offerings to better meet the unique requirements and preferences of working professionals in Bengaluru.

Keywords: investment advice, working professionals, Investment priority, investment behaviour.