AN ANALYSIS OF FINANCIAL LITERACY IN SHAPING INVESTMENT DECISIONS AMONG DIFFERENT AGE GROUPS
Keywords:
Investment behaviors, Financial literacy, perceived risk, metropolitan city.Abstract
Financial literacy, the understanding and ability required to take informed and efficient financial decisions, is a key factor in the definition of investment behaviors. financial Operations are become more challenges to manage over the time, the pressures to explain what leads people to make decisions are continuously strong. Investment decisions are often affected by perceived risk, expected return and financial goals each of which is deeply related to an individual's financial literacy.
The study examines the link between financial literacy and investment choices across different age groups in Bengaluru, a major metropolitan city in India. Based on this evolving financial environment and its growing role in the investment behavior among individuals of varying age, this present study aims to explore the impact of multiple levels of financial knowledge in individuals of different age groups. Drawing on existing literature and empirical data collected through a questionnaire-based study involving 100 people across various age segment.
