THE ROLE OF ARTIFICIAL INTELLIGENCE IN CONSUMER PURCHASE DECISION MAKING

Abstract

Thispaperproposestheconceptualreviewofemergenceofartificialintelligenceinconsumerbehavior and their decision making in online shopping and the role of artificialintelligence inconsumer decisionmaking.

Artificial intelligence (AI) is playing a significant role in predicting consumer behavior byleveraging advanced algorithms and large-scale data analysis. Through its capabilities inmachine learning and data mining, AI can extract meaningful insights from vast amounts ofconsumerdatatomakeaccuratepredictionsandinformbusinesses'decision-makingprocesses.OneoftheMajorTechnologicalEnhancementintheWorldisArtificialintelligence, Lately Its impact Into the Field Is Unimaginable And the role of artificialintelligence in consumer decision making, By using our Data Such as Location, BrowsingHistory, And Purchasing Decisions, Artificial intelligence Can Provide Hyper personalizedproducts, services and Additionally AI can be in the form of Customers Support Chat Box,Customer Self Service, Natural Language Processing For Speech Recognition and SupportAnd How Does AI affects Consumer Artificial Intelligence Will Also Improve CustomerTrends,AidInImprovingCustomerInteraction,andExtractValuablePoints.Inthisstudyit is analyzed to find out the major role of AI in consumer purchase decision making andwhetherithasaimpactontheirdecisionswhilebuyingproducts andservices.

Keywords: Artificial intelligence, AI, customer, Purchase Decision Making