EMPOWERING SAUDI WOMEN: TRIUMPHING OVER HURDLES TO ACHIEVE SUCCESS AS ENTREPRENEURS

Abstract

According to reports from the Ministry of Communications and Information Technology in the Kingdom of Saudi Arabia, the country issued an impressive 139,754 new commercial licenses to women in 2021. This statistic reflects one of the most significant growth rates worldwide, highlighting the nation's commitment to encouraging women to embark on new entrepreneurial endeavors. This article delve into the pivotal role women play in the business world, shedding light on the challenges they face and the opportunities that await them on their entrepreneurial journey. The systematic growth of women entrepreneurs in Saudi Arabia has yielded a favorable impact on the nation's economic progress. This study was undertaken with a sample of 100 women entrepreneurs in KSA region. The major findings of the study proved that Saudi women entrepreneurs unlike other regions face financial hurdles and they sustain in business due to high family support. Some also face gender discrimination which demotivates them in business operations. It also shows that irrespective of any age category, experience, nature of business etc. only 20% women entrepreneurs enjoy profit in business.

Keywords; Entrepreneurship, Female Entrepreneurs, Emerging Economies, Male counterparts, Saudi Women Entrepreneurs, Business operations and activities.