AN INVESTIGATION INTO STUDENTS INNOVATION AND ITS INFLUENCE ON ENTREPRENEURIAL INTENTION

Abstract

This study delves into the multifaceted landscape of student entrepreneurship, examining demographic profiles, motivations, challenges, and their interplay. The demographic analysis reveals a concentration of individuals aged 18 to 23 years, primarily with school-level education, married or belonging to nuclear families. Motivationally, the pursuit of increased income, social prestige, and entrepreneurial aspirations emerges as prominent driving forces. Significant challenges, including fear of failure and leadership deficiencies, prompt discussions among student entrepreneurs. Interestingly, some challenges, such as the lack of systematic planning and working, lack of awareness, and difficulties in work-life balance, do not exhibit a statistically significant association with entrepreneurial discussions. The study also explores the impact of demographic variables on motivational factors, unraveling intricate connections between age, marital status, education, and family structure. This research contributes valuable insights to the dynamic realm of student entrepreneurship.

Keywords: Student Entrepreneurship, Demographic Profiles, Motivational Factors, Entrepreneurial Challenges, Work-Life Balance, Economic Independence, Leadership, Demographic Influence, Business Initiatives, Social Prestige.