A STUDY OF IN-DEPTH ANALYSIS OF THE INTERPLAY BETWEEN REVENUE GROWTH AND PROFITABILITY IN CONTEMPORARY INDIAN STARTUPS"

Abstract

The purpose of this research paper is to investigate the bidirectional causality between income expansion and profitability in modern-day Indian startups, with a particular emphasis on the role of customer acquisition in pushing revenue growth. The research is founded on a quantitative assessment of data collected from a sample of Indian startups, with regression analysis used to investigate the relationship between revenue expansion and profitability, as well as the impact of customer acquirement on sales growth.

The paper begins with an overview of the Indian startup ecosystem and the importance of income expansion and financial viability for startups. The literature review section offers a summary of prior research investigating the connection between revenue growth and profitability in startups, highlighting the lack of agreement on the nature of this relationship. The part additionally addresses the significance of client acquisition in sales growth, with a focus on the various strategies used by startups to acquire customers.

The research methodology describes the research design, sample selection, data collection methods, and data analysis techniques. The paper examines the relationship between revenue growth and profitability, as well as the impact of customer acquisition on revenue growth, using data from a sample of Indian startups and regression analysis.

(Keywords: Financial Viability, Income, Profit, startups, revenue growth)