OPTIMIZING SUSTAINABILITY: A COMPREHENSIVE ANALYSIS OF PERCEPTION OF MULTINATIONAL CORPORATIONS TOWARDS GREEN SUPPLY CHAIN MANAGEMENT PRACTICES

Abstract

This study examines the perceptions of multinational corporations (MNCs) regarding Green Supply Chain Management (GSCM) practices, using a structured questionnaire and analyzing responses from executives and sustainability representatives of 10 MNCs. The objective of this study is to evaluate the degree of adoption and impact of GSCM, with a particular emphasis on its role in accomplishing sustainability goals and shaping a sustainable global economy. Different levels of accord and skepticism regarding the significance of GSCM are revealed by the study's participants' differing perspectives. While there is consensus on the importance of MNCs in driving the transition to sustainable supply chains, there is skepticism regarding the necessity of GSCM for broader sustainability goals. The findings highlight the need for nuanced approaches that take into account various corporate perspectives. The study offers important insights for policymaking and corporate strategies, nurturing a more sustainable future in the global business landscape.

Keywords: Green Supply Chain Management, Multinational Corporations, Sustainability, Perception, Environmental Responsibility