POSSIBLE CONTRIBUTIONS OF BIG DATA TO BUSINESS MANAGEMENT

Abstract

The purpose of this theoretical study is to examine the definition of Big Data concept, its historical development, collection, analysis, management tools and its effects on business management. Big Data's effects on customer behavior, financial management, human resource management, production and logistics management, leadership and strategic management will also be discussed in this article.

Big Data is an important topic today and data collection, analysis and management processes are critical for businesses. However, the correct management of these processes brings with it many difficulties. These challenges include data security, lack of adequate infrastructure and resources. In this article, Big The impact of data on business management will be emphasized and the methods used for data collection, analysis and management processes will be examined. In addition, its effects on customer behavior, financial management, human resource management, production and logistics management, leadership and strategic management will also be discussed in detail. Among the methods to be used in the article are literature review, analysis and synthesis methods. The literature review will enable to examine the researches made in the field of Big Data and to understand the different dimensions of the subject. Analysis and synthesis methods, on the other hand, will include analyzing and comparing the obtained data and interpreting the results by synthesizing them.

As a result of this article, it will be concluded that the concept of Big Data plays an important role in business management and its proper management can help businesses gain competitive advantage. Also, Big It will be emphasized that research on the effects of data in different fields should continue.

Keywords: Big Data, business management, data collection, data analysis, data management

Jel Codes: M15, C55, L26, D24