INDIA'S REAL ESTATE: ANALYZING MARKET DEMAND'S IMPACT ON ORGANIZATIONAL PERFORMANCE

Abstract

This research paper explores the determinants of organizational performance in the Indian real estate sector, with a specific emphasis on the impact of market demand. The study employed a quantitative approach, analyzing data from real estate companies operating in India. The findings revealed a Market demand and organizational performance have a strong and favorable relationship, highlighting the pivotal role of market-driven strategies in achieving success in the Indian real estate industry. These insights offer valuable guidance to industry stakeholders, policymakers, and investors seeking to navigate the complexities of this dynamic sector.
Keywords: Organizational Performance, Market Demand, Real Estate Sector, India, Market-Driven Strategies.