REVOLUTIONIZING INDONESIAN TRANSACTIONS: EMBRACING THE DIGITAL WALLET ADOPTION WAVE

Abstract

The use of technology has grown rapidly and affects consumer behaviour at this time, and even the topic of the use of technology has become the main topic of marketing practitioners and academics in the last few decades. This study explores several important constructs in the adoption of digital wallets to shift consumer behaviour in Jakarta. This study used a quantitative approach with structural equation model (SEM) analysis techniques using Lisrel software. This study involved 360 consumers in Jakarta, and data were collected online. The results of this study explain that this research model has feasibility indicators for the GFI, RMSEA, NFI, IFI, CFI, RFI, PNFI, and PGFI models, showing good fit, while AGFI shows marginal fit. The results of this study showed that perceived ease of use has a significant influence on trust, attitude, and perceived usefulness. Perceived usefulness did not have a significant effect on trust, attitude, and intention. Trust has a significant effect on attitude but no significant effect on intention. Security has a significant effect on trust and no significant effect on attitudes and intentions. Intention has a significant influence on the actual usage by digital wallet consumers in Indonesia. This study developed a new model for technology adoption, particularly for digital wallets. The implication of this research is that digital wallet companies need to improve several important features to increase consumer adoption of digital wallets.

Keywords: Perceived ease of use, Perceived usefulness, Trust, Security, Attitude, Intention, Actual Usage, Digital Wallet