DIE FARBSYMBOLIK IN INTERKULTURELLER KOMMUNIKATION COLOR SYMBOLISM IN INTERCULTURAL COMMUNICATION

Authors

  • Aizada Kaikybasheva Keldibaevna, Nurmamatova Gulaim Tursunovna, Samidinova Fazila Abdizhalalovna, Berdibekova Altynai Nasirullaevna, Botoyarova Maral Asanbekovna, Zhoroeva Aksaamai Usonbaevna Author

Abstract

The article highlights the meaning of colors in communication contexts. Colors are universal means of communication, but their interpretation can vary greatly depending on cultural background. The introduction illustrates the relevance of this topic in a globalized world. The article delves into the symbolism of certain colors in different cultures. For example, the meaning of red might be different in Western culture than in Asian societies. Specific examples and case studies are used to illustrate the diversity of color symbolism. The article offers a deep insight into the role of color symbolism in intercultural communication and highlights the importance of cultural sensitivity for effective interpersonal communication in a global world.

Keywords: color symbols,  intercultural communication, cognitive linguistics, psycholinguistic experiment, interpretation, language and nation.

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Published

2024-02-09

Issue

Vol. 6 No. 1 (2024)

Section

Articles

How to Cite

DIE FARBSYMBOLIK IN INTERKULTURELLER KOMMUNIKATION COLOR SYMBOLISM IN INTERCULTURAL COMMUNICATION. (2024). Journal of Research Administration, 6(1). https://journlra.org/index.php/jra/article/view/1409