CONSUMER ATTITUDE TOWARDS GREEN MARKETING WITH SPECIAL REFERENCE TO CHENNAI CITY

Abstract

 Green products are in practice for past 50 years but it has evolved last 7 – 5 years all over the world and India is no exception for it. By the name green it does not mean that the products will be in green colour. Green marketing means is the goods and services will be done full by using natural formulation, ingredients, packaging. No synthetic product will be used nor the chemical products. In green products the ingredients which they use will natural bacteria’s, oils from the plants, sustainable products, renewable ingredients, biodegradable, recyclable, eco – friendly etc., There is a large growth of technology and telecommunication and social media all the consumers are becoming aware about the ingredients that is been used in the formulation and production of any product they use in the day to day life and also the damaging that is been caused by those chemical products to the environment and to their own life.  As there is a high demand for green products by the consumers many new companies started to enter the market and many existing companies have started to switch to green products production.

Keywords---consumer psychology, green food products, environmentally friendly products, Eco – friendly products, Concern, Consciousness.