The business plan evaluation model

Abstract

Over the past two decades, policymakers have used the concept of an evaluation model to identify the best-performing projects. However, to explore this issue, this research provides a literature review of the criteria involved in different areas of application. By highlighting concepts that can be used to approach a more structured evaluation of business plans from a collective perspective, this study will be useful to those interested in studying this area to improve its scope and effectiveness. With respect to the implementation of benchmarks, the literature review identified some previous studies on the subject, but some are developed in consultation with experts, academics and professionals.