AMPLIFYING MSME GROWTH: UNLEASHING THE POTENTIAL OF SOCIAL MEDIA MARKETING THROUGH DIGITAL TRANSFORMATION

Abstract

In today's fast-changing business world, MSMEs must adapt to digital transformation to be competitive. This abstract examines how digital transformation and social media marketing affect MSMEs. The MSMEs seeking digital growth rely on digital transformation. Technology-driven strategies and tools optimize processes, engage customers, and boost corporate performance. Additionally, social media marketing has become a powerful tool for businesses to reach their target audience, boost brand awareness, and engage customers. This study aims to show MSMEs how digital transformation might improve their social media marketing. The findings suggest that digitally transformed MSMEs can maximize social media marketing. These firms may improve their online visibility, customer engagement, and growth by using data analysis, automation, and personalized content development. This study shows that digital transformation boosts MSMEs' social media marketing growth. Understanding the relationship between technology adoption and marketing tactics is crucial as firms navigate the digital landscape. The findings of this study can help MSMEs thrive in a changing business climate.

Keywords: Digital Transformation, Social Media Marketing, MSME Growth, Small Business, Technology Adoption, Online Presence, Digital Strategy, Marketing Effectiveness, Business Development, Digitalization.