A STUDY ON THE CHANGING CUSTOMER ATTITUDE AND BEHAVIOR TOWARDS DIGITAL FOOD APP SERVICES WITH SPECIAL REFERENCE TO LUCKNOW DISTRICT

Abstract

In today’s world service sector contributes 64.80% in GDP.The rise of digital technology is reshaping the industries. With the increased use of technology, the number of people engaging into the digital sector is rapidly increasing. Even consumers are accustomed to shopping or even ordering online through apps or websites, with maximum convenience and transparency, expecting the same experience that they would get from outlet itself. To match up with the consumer’s expectations apps are providing increased facilities and services to the consumers. This scenario doesn’t exist only in one country but all across the globe.

With the entire boom in digital industry across the globe, it’s had its impact on the Indian economy too. The online food ordering firms have sprouted in bulk. The market size of food in India is expected to reach Rs.42 lakh crore by 2020,reports BCG. Presently the Indian food market is around$350 billion.The space is coming up with a lot of innovation catering to their customer convenience, satisfaction, and retention. This has also built room for a lot of new players, who are targeting specific groups of people. Many new players joining the segment with innovative business models such as delivering food for health conscious people, home cooked meals, etc