PROMOTING FOOD TOURISM AND SUSTAINING HERITAGE INNOVATING MANGO ICE CREAM WITH TAPOL (BLACK RICE) FOR GENERATION Z MARKET

Abstract

As Food Tourism gains popularity, promoting local culinary heritage and sustaining cultural traditions become crucial. This research explores the acceptability of Tapol (Black) Rice as a topping for Mango Ice Cream to attract the Generation Z market in San Jose, Antique, Philippines. The study, employing an evaluation survey of 150 participants aged 18-24, focused on demographics, culinary preferences, perceptions of heritage integration, feedback on Mango Ice Cream with Tapol (Black) Rice, and open-ended suggestions. Aligned with cultural sociology, it delves into preserving culinary heritage while adapting to contemporary tastes. Survey results revealed 78% familiarity with traditional Antique dishes, and 89% emphasized the importance of preserving culinary heritage for cultural identity. Feedback on the Mango Ice Cream with Tapol (Black) Rice was positive, with 90% finding its color appealing and 95% rating its taste and presentation as satisfactory. Suggestions included commercial availability and adding more heritage ingredients like Taro. The study illuminates Generation Z’s positive reception to integrating traditional elements into popular treats, emphasizing cultural preservation while embracing culinary innovation. Findings suggest an opportunity to bridge tradition and innovation in culinary practices, reflecting a willingness to preserve cultural heritage amid evolving tastes and reconciling tradition with contemporary culinary preferences.

Index Terms—Cultural Heritage, Cultural Integration, Food Tourism, Generation Z.