BEHAVIORAL FACTORS INFLUENCING INVESTMENT DECISIONS TOWARDS POSTAL SAVING SCHEMES: A STUDY WITH SPECIAL REFERENCE TO THE RAYALASEEMA REGION OF ANDHRA PRADESH

Abstract

Postal services are the funding of our country and it acting a central role for the economic growth. Investment is one of the major issues of our society citizens as their small savings of today are to meet the expenses of future. Rural and urban living people have a greater tendency to save and invest because of their independent earning capacity. They are also motivated by the investment behaviour of their neighbours in their living soundings. Saving behaviour analysis is a study made on the demographics and psychographics of the investor considering the parameters like age, gender and income groups and also some emotional parameters that will attract the investor towards that particularly savings. Today the investor has wider choice of selecting his investment option with the advent of many financial institutions, The present study has been undertaken to analysis the postal saving schemes have gained importance among investors or not and it aims at bringing the Investors attitude towards Post Office Saving Schemes.

Keywords: Postal saving schemes, investment decisions, behavioural factors, Rayalaseema region, Andhra Pradesh

JEL Classification: G12, D91