ANATOMY OF SOCIAL MEDIA INTERMEDIARIES IN INDIA - A LEGAL PERSPECTIVE

Abstract

Social media was the only way for us to communicate with one other throughout the epidemic during 2020. Although the widespread usage of these platforms during this time period improved relationships, it also made a number of drawbacks connected with them apparent. The ability for anyone to virtually share information with people anywhere in the world and the fact that social media is a platform where no one is referred to as a producer or a consumer have both contributed to the recent rise in cybercrimes. The swift expansion of social media platforms in India has brought about a substantial shift in the dissemination of information, impacting public opinion and forming societal viewpoints. This research explores the roles, functions, and legal issues pertaining to the social media intermediaries in India, delving into the complex legal environment surrounding them. With a focus on the Information Technology (IT) Act of 2000 and the Intermediary Guidelines and Digital Media Ethics Code Rules of 2021, the research offers a thorough examination of the current legal environment. This research explores the nuances of user privacy, content control, and platform responsibility through a thorough analysis.

Keywords: Social Media, IT Act, User Privacy, Data Protection, Digital Media Ethics, Data Security