THE IMPACT OF EMPLOYEE COMMITMENT ON BUSINESS PERFORMANCE: A CASE STUDY OF TOURISM ENTERPRISES IN PHU THO PROVINCE
Keywords:
Employee commitment; Affective commitment; Normative commitment; Continuance commitment; Business performance; Tourism enterprises, Phu Tho.Abstract
This study investigates the impact of employee commitment on business performance among tourism enterprises in Phu Tho Province, Vietnam. Utilizing Meyer and Allen’s three-component affective commitment (AC), normative commitment (NC), and continuance commitment (CC), the research examines how different types of commitment influence organizational outcomes. A structured questionnaire was administered to 370 employees using a 5-point Likert scale, and the collected data were analyzed using SPSS 22. including reliability tests, exploratory factor analysis, and multiple regression analysis. The results indicate that all three components of employee commitment have a statistically significant positive impact on business performance, with affective commitment exerting the strongest effect. Based on these findings, the study proposes practical implications for enhancing employee engagement and fostering sustainable growth in the tourism industry.
