EXAMINING THE CHALLENGES IN THE TRADITIONAL ARTISAN BASED SUPPLY CHAIN: A QUALITATIVE DIAGNOSTIC STUDY

Abstract

Indian handloom and handicraft industries, are one of the biggest sectors contributing significantly to the Indian economy. The study focuses on understanding traditional hand block printing supply chain of Jaipur and artisans’ need in terms of technology advancement to fulfil the market demand.  Through a qualitative study, the study observed that that the artisans are proficient in more than one craft are willing to explore technology in order to expand their business and eliminate middlemen/mediators. The study helps in gaining better understanding into the challenges of a traditional craft-based supply chain and explore possible solutions to overcome these challenges. 

Keywords:  Craft, Diagnostic, Qualitative, Supply Chain, Traditional.